A stakeholder-based approach is critical to all projects, as it incorporates the full spectrum of people who influence the project, from community groups, industry, and government.

Stakeholder analysis helps you define stakeholders and understand who you need to involve and to what extent, it also allows you to anticipate and predict their reactions to your project as it develops, helping plan actions that will more likely win support.

Primary develops profiles of your stakeholder groups and key influencers. Their known opinions and passion levels are then mapped into project activity at an early stage.

Identifying key influencers also helps provide a heat-map of power and issues. Looking at ways to engage influencers and seeking their input can also facilitate success at the earliest possible time.

Our research is a key part of engagement programs and is delivered by in-house resources or through our long-term research partners.

Our methodology ensures you can see from the outset who your stakeholders are, prioritised by power and interest, to help you clearly understand what motivates them and how you need to win their support.

A clear understanding of what is needed from an engagement process is defined up front – be it informing, consulting or obtaining active participation and support.

Our team works with you to identify and create the most effective engagement process based on a detailed stakeholder analysis and the outcomes you are looking to achieve.

We engage with your community upfront; we work to form quality and trusted relationships and establish a direct channel for communication and information.

We provide you with a range of engagement options from strategic advice to specialised programs in stakeholder engagement, facilitated workshops and public consultation, government relations support and communication.

We work with you to become an extension of your team and our role and remit can include any or all of the following:

• Engagement strategy development
• Stakeholder analysis
• Risk assessment and analysis
• Preparation of key messages, consultation communication tools, media strategy and related assets and tools
• Management of community/stakeholder engagement and reporting
• Consultation event management and moderation
• Liaison office or point of contact

Community and stakeholder engagement and participation in decision making processes are key to achieving positive outcome for any organisation and any project.

Our engagement strategy service helps you identify up front the key pillars you need to build a sound program committed to genuine participation and achieving endorsement:

• Objectives
• Stakeholders
• Barriers to engagement
• Approach