SCA Property Group owns a diversified shopping centres portfolio located throughout Australia.
Primary has been working with SCA Property Group to gain community acceptance for an expansion of a convenience shopping centre located in North Orange in NSW’s Central West. This comes against a backdrop of local issues around continuous development and some concerns that the expanded shopping centre will take away business from the town centre.
Primary developed a community relations plan and community engagement materials including a brochure, storyboards, and an online survey with clear and consistent messaging about the shopping centre expansion.
Primary also engaged key stakeholders, identified local issues and is currently coordinating a series of one-on-one meetings and local community drop-in-centres to further understand and address local issues, build awareness and gain community acceptance